This topic develops students' understanding of how businesses use the marketing mix to meet customer needs. It explores market segmentation, product life cycles, pricing strategies, promotional methods, and distribution channels, helping students understand how marketing supports business growth and competitiveness.
Examination questions based on the topic covered. The test lasts for 50 minutes and covers all aspect of this topic.
How things appeal to the senses; do they look great, smell good, feel nice, sound solid (the 'ker-lunk' of a BMW door shutting) and taste great?
Making the product cheaply enough to make it profitable.
An attempt to prolong sales of a product for the medium to long term, to prevent it from entering its decline stage.
How well the product or service works for the customer; for example, are the beds comfortable at a hotel; does the smartphone take sharp photos?
The theory that every product goes through the same four stages of introductions, growth, maturity and decline.
Profit as a percentage of the selling price (one unit) or as a percentage of total sales revenue (for the business as a whole).
Giving your product or service a name that helps recall and recognition, and gives a sense of personality.
Regular updates on the activities of a business sent electronically to actual or potential customers.
A medium to long term plan for communicating with your target customers.
When companies pay to have a brand associated with an iconic individual or event (usually connected with sports or the arts).
When young people start to spread your message for you through social means, be it word of mouth or via social media.
How ownership changes as a product goes from producer to consumer.
An electronic retailer; in other words purchasing electronically, either by e-commerce or, more likely these days, mobile commerce (M-commerce).
A shop or chain of shops, usually selling from a building in a high street or shopping centre.
A ceiling on the amount of money that can be spent; a marketing budget of 1 million means the marketing manager can spend up to that figure, but no more.
Evidence that can be used to make a better decision; a company can gain a better understanding of its customers through the 4Ps which helps in decision making.
The student will learn the various legal requirements for a business and balancing various objective to ensure they meet customer needs and the business goals.
Through discussion, studying real life case studies they will build strong analytical and evaluation skills.
Students explore the processes involved in producing goods and services efficiently. This includes understanding procurement, logistics, supply chain management, and quality control. The topic highlights how operational decisions influence costs, productivity, and overall business performance.
Examination questions based on the topic covered. The test lasts for 50 minutes and covers all aspect of this topic.
Designed and made for an individual customer
Using machinery or robotics to do jobs instead of using people to do them
The proportion of revenue left over after costs have been deducted
A situation where average costs (of production, distribution and sales, for example) falls as business increases the amount of product that it produces, distributes and sells
Time when a person or machine is not producing anything
When every example of a product is exactly the same as the others
How much it costs to make each product or service, taking into consideration all of the variables cost
Variable costs Costs paid by a business that change depending on how many products or services the business sells
The organisation and management within a business of the transport of raw materials and goods
An advantage a business has over its rivals that is unique and sustainable
The student will gain confidence in the application of knowledge to analyse, evaluate and make suggestion on which option they feel will optimise a businesses customer satisfaction, revenue or profit.
The student will gain confidence in supporting their views and improve their decision making skills through group work and class discussion.
This topic develops students’ understanding of how financial information is used to support effective business decision‑making. Students learn how to calculate and interpret a range of key financial measures, including gross profit, net profit, gross profit margin, net profit margin and average rate of return. The topic also explores how quantitative data—including financial information, marketing data, market data, and information presented in charts and graphs—can be used to analyse business performance. Students consider both the value and the limitations of financial data when evaluating how well a business is performing and when making informed business decisions.
Examination questions based on the topic covered. The test lasts for 50 minutes and covers all aspect of this topic.
The direct costs of purchasing raw materials and manufacturing finished products
A measure of profitability calculated as a percentage of revenue
The general increase in prices over time
A quantity used in calculation or some measurable piece of information
Relating to the structure of a population
Concerning the quality of something that cannot be measured in numbers
Students will learn what motivates or demotivated people in business. they will develop skills in how to analyse and suggest the best method to make a business function effectively - remote teaching
Through role play and group work they will gain first hand experience in what makes people happy and love their work. Also they will see how small changes can motivate or demotivate workers - remote teaching
Students examine how businesses recruit, train, and motivate employees. The topic covers organisational structures, communication, and the importance of effective human resource management. It also explores how motivation theories influence workforce performance and business success.
Examination questions based on the topic covered. The test lasts for 50 minutes and covers all aspect of this topic.
In an organisational structure, this means the levels of job roles in the business, from the highest-paid directors to the most junior members of staff
The number of employees that are managed by a manager. If a person manages three employees, their span of control is three
Being responsible for something and being held responsible for it and its outcomes. For examples, a manager is often accountable for the actions of their staff
Technical or obscure words or terms used by a particular group of people that may not be understood by everyone
Someone who is self-employed and contracted by businesses to work for them
The measurement of how much work a business is able to complete. Higher levels of productivity mean that employees are completing more work
The laws that a business must comply with
Reasons for behaving in a particular way. In business, motivation usually refers to the reasons that an employee has for working well and increasing their productivity
Independence or freedom to make your own decisions
The sense of achievement or fulfilment that an employee gets from their job
Students will learn what motivates or demotivated people in business. They will develop skills in how to analyse and suggest the best method to make a business function effectively - remotely
Through role play and group work remotely they will gain first hand experience in what makes people happy and love their work. Also they will see how small changes can motivate or demotivate workers.
Examination takes place
External examination takes place through May and June
Setting out what you want to say
the explanation of the point
the consequence of the point made
What will be the outcome of the consequence
What will be the likely impact of that consequence
Not applicable
Not applicable