C Planning and developing a marketing campaign
C1 Marketing campaign activity
C2 Marketing mix
C3 The marketing campaign
C4 Appropriateness of marketing campaign
Assessment on section C
Allows students to reflect on the impact their actions have on a particular scenario
Students research the practice assessment together
Unit 2 assignment released
Students to look at exemplar work before carrying out assignment research.
Students to complete required research across all sections.
This unit is assessed under supervised conditions. Part A is released two weeks before Part B is scheduled for learners to carry out research. Part B is a supervised assessment of three hours taken in a single session during the two-day period timetabled by Pearson. The assessment is set and marked by Pearson.
The number of marks for the unit is 70.
Students will be able to develop knowledge of the principles of marketing and the ability to analyse and evaluate their work. This will be applied to a business' marketing campaign
Through group work and independent practice, students will be able to work through marketing problems and apply their answers within context of a particular business. This will help them develop analytical and evaluative skills
Unit 8: Recruitment and Selection Process Learners explore how the recruitment process is carried out in a business. The unit gives learners the opportunity to participate in selection interviews and review their performance. Learning Aim A-how effective recruitment and selection contribute to business success Topics Covered: -Recruitment and Staff -Recruitment and the selection process -Ethical and legal considerations in the recruitment process Assessment 1 to be completed by students. Learning Aim B Undertake a recruitment activity to demonstrate the processes leading to a successful job offer Topics Covered: -Job applications -Interviews and skills
Assessment 1 to complete Learning Aim A
Students will be able to develop an understanding of the recruitment and selection process used by businesses. They will then be able to analyse and evaluate the performance of a particular business as well as their own
As part of this assignment, students will through the use of group work and independent work be able to carry out interviews and the whole recruitment process for a business evaluating both the business and their own performance
Learning Aim B Undertake a recruitment activity to demonstrate the processes leading to a successful job offer Assessment 2 to be completed for Learning Aim B Learning Aim C Reflect on the recruitment and selection process and your individual performance Topics Covered -Review and Evaluation -SWOT analysis and action plan
Assessment 2 to be completed for Learning Aim B
Students will be able to develop an understanding of the recruitment and selection process used by businesses. They will then be able to analyse and evaluate the performance of a particular business as well as their own
As part of this assignment, students will through the use of group work and independent work be able to carry out interviews and the whole recruitment process for a business evaluating both the business and their own performance
Learning aim C: Reflect on the recruitment and selection process and your
individual performance
C1 Review and evaluation
C2 SWOT analysis and action plan
Assessment 3 to be completed for Learning Aim C
Students will be able to develop an understanding of the recruitment and selection process used by businesses. They will then be able to analyse and evaluate the performance of a particular business as well as their own
As part of this assignment, students will through the use of group work and independent work be able to carry out interviews and the whole recruitment process for a business evaluating both the business and their own performance
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