Introduction to A Level Media Studies.
Learners will explore media language and representation, through media products set by OCR in advertising and marketing.
Learners will explore Old Spice (male grooming product), Lucozade (soft-drink), Shelter (charity).
Learners will study music videos.
Essay question rewarded 25 marks
Meaning created by associations – deeper levels of meaning e.g. red = danger, passion, love.
The literal or surface meaning – e.g. red is the colour of the rose.
The influences of a product social, cultural, historical, political, economical
A key Media concept. A way of categorising a media text according to its form, style and content. This categorisation is useful for producers and audiences.
A key Media concept. The set of beliefs and ‘world views’ that are conveyed in a media text.
A key Media concept. The organisations that create and distribute a variety of media texts.
Learners will explore media language and representation, through media products set by OCR in music videos.
Learners will explore magazine, with an in-depth study of 'The Big Issue'. Applying the theoretical framework to the set text.
Essay question 10 marks
Deeper meaning
The widely recognised way of doing something - this has to do with content, style and form.
all elements in a frame such as location, set, prop, body language, facial expression.
Learners will explore the Film industry, applying theoretical framework, context and theory to the set text.
Essay question - Anaylsing Media language, Media representations, social, cultural and political contexts 15 marks
A key Media concept. The set of beliefs and ‘world views’ that are conveyed in a media text.
A key Media concept. The organisations that create and distribute a variety of media texts.
all elements in a frame such as location, set, prop, body language, facial expression.
The top section of a newspaper which gives the paper’s title, price and date. • Sans Serif font – Font type which does not have lines perpendicular to the ends of letters e.g. Comic Sans – often seen as more contemporary. Think of Apple’s advertising.
Smaller newspapers aimed at a large audience. News is reported in less depth and emphasises human interest stories. The language level is lower, paragraphs and stories shorter, with more use of images. Content often includes more celebrities, media news a
Learners will explore Radio, with a focus on BBC1 Radio Breakfast Show.
Learners will explore the world of gaming and an in-depth study of 'Minecraft'.
End of unit assessment on TWO of three areas:
Radio
Gaming
Film
Questions will focus on the theoretical framework and context.
Large format newspapers that report news in depth, often with a serious tone and higher level language. News is dominated by national and international events, politics, business, with less emphasis on celebrities and gossip. Examples: The Independent, Th
A journalist's name at the beginning of a story.
Text below an image that describes the image or informs the audience who took the image.
The text highlighting the main story being given priority by the producers of the print media text. Often designed to be eye-catching
Learners will engage in one in-depth study of television as an evolving, global media form. Learners must study one complete episode of a contemporary English language long form TV drama and one complete episode of a non-English language long form TV drama to inform their study. Learners must select from lists set by OCR.
Introduce learners to the NEA brief.
Exam practice question on LFTVD
The specific type of person that the producers of a media text are aiming their product at.
Meaning created by associations – deeper levels of meaning e.g. red = danger, passion, love.
The widely recognised way of doing something - this has to do with content, style and form.
The literal or surface meaning – e.g. red is the colour of the rose.
– A key Media concept. A way of categorising a media text according to its form, style and content. This categorisation is useful for producers and audiences.
Continue Minecraft -
Learners will engage in one in-depth study of television as an evolving, global media form. Learners must study one complete episode of a contemporary English language long form TV drama and one complete episode of a non-English language long form TV drama to inform their study.
End of year exam.
Meaning created by associations – deeper levels of meaning e.g. red = danger, passion, love.
The widely recognised way of doing something - this has to do with content, style and form.
The literal or surface meaning – e.g. red is the colour of the rose.
A key Media concept. A way of categorising a media text according to its form, style and content. This categorisation is useful for producers and audiences.
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