Introduction to the theoretical framework with a focus on Media Language and key terms.
Introduction to unit 1 - Television Industry and Media Language
Exam question on Media Language and Industry
The description of what you see, literally see.
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.
A system of signs – verbal, aural or visual – used to convey meaning.
A generally accepted custom or an established rule.
To be an indication of: the gold font signifies royalty and wealth.
The description or portrayal of someone or something in a particular way.
The consumer of media texts – a targeted at a specific group of people.
The means by which the media communicates to us and the forms and conventions by which it does so.
In Media Studies, the word "text‟ is used to describe any media product such as television programmes, photographs, adverts, film, newspaper adverts, radio programmes, web pages etc.
A category of text, with fixed conventions (e.g. horror).
Everything in the shot – lighting, colour, setting/location, objects and props, costume, pose, make-up, body language, proxemics.
Learners will engage with one in-depth study covering contemporary and historic television products, responding to questions covering the whole of the theoretical framework and a range of media contexts.
Exam question Media Language, Industry, Representation and Industry.
The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.
A category of text, with fixed conventions (e.g. horror)
The description or portrayal of someone or something in a particular way
Learner's gather an awareness of different cultures and values. Exploring social contexts.
This unit explores learners creativity and imagination.
Learners will study media products from Warner which is a global conglomerate producer illustrating the media forms of film, advertising and marketing, and video games.
Exam question on Industry, Audience and Media Language.
This is the position of the camera in relation to the protagonist, if the camera is zoomed in or not and what is been shown by the camera.
The means by which the media communicates to us and the forms and conventions by which it does so.
A text deliberately borrows a sequence from an existing media text (e.g. The Simpsons consistently borrows sequences from other media texts)
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays
This unit explores ethical issues and draws on Media culture.
This unit explores learners creativity and imagination.
Music video must be studied in relation to media language, media representations and media audiences. Learners need to study one set pair of music videos: Mark Ronson, Bruno Mars ‘Uptown Funk’ and Beyoncé ‘If I Were a Boy’.
Learners must investigate how the elements of the theoretical framework for media language are used to construct representations and how they are interpreted by audiences.
Learners will study BBC Radio 1 and the Live Lounge focus area is on industries, audiences and representation.
Exam question on Music Video representation and Radio Industry and audience
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays
The means by which the media communicates to us and the forms and conventions by which it does so.
The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. The dictionary definition.
Time, place or mindset in which we consume media products.
Continue Music - Radio
Learners will study MOJO music magazine which is a serious ‘classic rock’ magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the ‘babyboomer’ generation. In terms of media industries, MOJO is a good example of diversification. A product with a clear audience address – engaging the passion of music fans who consider themselves discerning – reflected in a consistent media language house style that is accessible for analysis.
Learners must study magazine set products in relation to the framework and context.
Exam question on media language.
The description or portrayal of someone or something in a particular way
Purchaser, listener, viewer or reader of media products.
Time, place or mindset in which we consume media products.
Viewers, listeners and readers of a media text.
Helps builds learners enjoyment and ethical reasoning
Explores social, cultural, historical contexts, music,
Learners will create a magazine through applying knowledge and understanding of media language and media representations from the theoretical framework to express and communicate meaning to an intended
audience.
Learners will continue to explore MOJO magazine and apply the theoretical framework to the set text.
Mock exam - Paper 1
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning: the word ‘discipline’ has unhappy connotations of punishment. The word ‘sunshine’ has connotations of holidays and family holidays.
A simplistic and often two dimensional representation of a group or place. “The representation of Miley Cyrus was stereotypical of the representation of women”. Synonyms: typecast, label, pigeonhole.
The title. Usually in known typography to make the readers become familiar with what magazine they are reading.
The articles inside the magazine are stated through cover lines, seen on the cover.
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